PRODUCT DESCRIPTION'S WRITTING
Boost eCommerce Sales through Influential & SEO Friendly Product Descriptions
Unique product description is vital for the success of your eCommerce store. If the buyers do not get complete information about the products and their features, they won’t buy them. So, in a way, product descriptions can make or break sales. Product descriptions should be unique, informative and SEO-friendly.
● Sourcing relevant product information from a variety of sources, such as product brochures, manufactures’ websites, etc.
● Converting features of your products into benefits – buyers are only interested in benefits
● Crafting SEO-friendly, unique product descriptions in an engaging tone
● Understanding your buyer persona and writing product descriptions according to the need of your buyer persona
● Following SEO guidelines while writing meta titles and meta descriptions for your products
● Using powerful words in the title and overview to grab the attention of a potential buyer
● Using 5Ws techniques to write product descriptions