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How you organize an ecommerce store products, plays an important role in both customer experience and even search engine optimization. When a website is hard to navigate and customers can’t find what they are looking for, they’ll leave your site and go somewhere else. A clean, well-organized products with an intuitive layout will not only keep shoppers at your website, it will convert visitors into customers.
So it’s vital that your eCommerce site has a clear and defined structure that enables customers to easily find what they are looking for. Think of categories as the largest bucket you can group similar products in. If you had a bookshop you may group items into categories like non-fiction or young adult.
This allows customers to start filtering out products and find what they are looking for in the broadest sense.
eCommerce product organisation is very important for two reasons: firstly, it is key to enable the customer to find what he is looking for in as little clicks as possible; secondly, if your products are organised well, you will increase the chance of having a customer buying multiple products in one single session.
We can assist you to create categories and organize all your products to their respective categories.