ADD SIZE CHART ON PRODUCT PAGE

Small, medium, and large: These sizes can vary widely when it comes to actual fit, and that can be a significant challenge if you sell clothing.

The problem is that whether you sell apparel with more generic or even numerical sizes (2,4,6, or 38 waist, etc.), none of them are completely standardized. Any savvy shopper will tell you that a size 6 dress in one store could fit very differently from a size 6 dress found at a competing shop. This is particularly a problem for those retailers who sell exclusively online, as their customers don’t have the opportunity to try on items in a physical store.

But retailers can boost customer confidence, increase sales, and reduce returns by creating a comprehensive size chart — because there's nothing more frustrating for a consumer than simply hoping something will fit. In fact, the average online apparel retailer experiences a return rate of 28%, and 80% of these returns are due to fit issues.

Having a size chart is the best way to resolve the problem, and it can help with conversions, since customers are more likely to buy when they are sure the product would fit.

Having a comprehensive size chart can also help protect you as a merchant, particularly if you offer custom-made products.