INFINITE SCROLLING ON COLLECTION PAGE
Have lots of products for a specific collection page on your Shopify store?
Instead of getting customers to navigate to multiple pages of products you can add infinite scroll to your Shopify collections pages so customers can keep scrolling through.
The benefits of infinite scroll are real… it can boost your time on site, increase page views and improve user experience – all while lowering your bounce rate.
Infinite scroll (also known as endless scrolling, lazy loading and continuous scrolling) eliminates the need for pagination by constantly loading new content as a user scrolls down the page.
HERE ARE SOME OF THE MAJOR UX BENEFITS OF INFINITE SCROLL:
-Scrolling is easier for users than clicking (and then scrolling again) and requires less action.
BETTER CONTENT EXPOSURE
-Infinite scroll lets users find the content they might not otherwise see.
GREAT FOR MOBILE
-Infinite scrolling is especially beneficial for any mobile or touch user.