FACEBOOK PIXEL & GOOGLE ANALYTICS SETUP
You can integrate a Facebook pixel with your online store to help you understand customer behavior and traffic. A Facebook pixel collects data about how customers are using your online store pages, so that you can more effectively plan your ad campaigns to find new customers.
They’re used to drop a cookie that will track visitors on your website so you can advertise to them later. This is called retargeting. Once you advertise to past website visitors, Facebook pixels can also be used to track their behavior when they’re back on your website.
Adding Google Analytics to your website enables you to track the number of visitors to your site, the search keywords they use to find your site, the time spent on your site, goal conversion and much more.
It provides valuable insights that can help you to shape the success strategy of your business.